UKI Account Composition

UKI SFDC Account Universe  ·  177,387 total accounts
1,269
Customers
Enterprise contract accounts — is or was on a signed agreement with Cloudflare. This dashboard.
55,387
Self-Serve Customers
Bought via self-serve portal (PayGo/Stripe). Biz, Pro or Free plans. ARR = Monthly Fee × 12 from Stripe.
120,731
Prospects
No active billing relationship. Created by AEs/BDRs or bulk upload. $0 ARR by definition.
Total ARR $162.6M
CF Parent Customers 548
$1M+ Customers 15
$500K+ (<$1M) Customers 42
Total Customers 1,269 Prospects: 120,731  ·  Self-Serve: 55,387
Majors
10
CF parent customers
Total Customers: 51

ARR: $31.9M
Avg ARR: $625.1k
$1M+ Customers: 7
$500K+ (<$1M): 10
Named
27
CF parent customers
Total Customers: 169

ARR: $35.2M
Avg ARR: $208.1k
$1M+ Customers: 5
$500K+ (<$1M): 9
Public Sector
52
CF parent customers
Total Customers: 108

ARR: $11.9M
Avg ARR: $109.8k
$1M+ Customers: 1
$500K+ (<$1M): 3
Territory
319
CF parent customers
Total Customers: 713

ARR: $64.6M
Avg ARR: $90.6k
$1M+ Customers: 2
$500K+ (<$1M): 14
GiG
65
CF parent customers
Total Customers: 86

ARR: $9.0M
Avg ARR: $104.9k
$1M+ Customers: 0
$500K+ (<$1M): 3
Commercial
46
CF parent customers
Total Customers: 79

ARR: $4.4M
Avg ARR: $55.5k
$1M+ Customers: 0
$500K+ (<$1M): 1
DN
29
CF parent customers
Total Customers: 49

ARR: $3.3M
Avg ARR: $68.0k
$1M+ Customers: 0
$500K+ (<$1M): 0
Unassigned
1
CF parent customers
Total Customers: 14

ARR: $2.4M
Avg ARR: $170.2k
$1M+ Customers: 0
$500K+ (<$1M): 2

Majors & Named: Highest Value Concentration

  • 37 CF parent customers (Majors + Named) drive 41.2% of UKI ARR ($67.1M).
  • 12 of UKI's 15 $1M+ customers sit in Majors and Named.
  • Majors avg ARR of $625.1k is 6.9× the Named avg — every Majors account materially impacts UKI revenue.

Territory: UKI's Dominant ARR Engine

  • 39.7% of total ARR ($64.6M) from Territory — the largest segment by far with 713 customers.
  • 319 CF parent customers across 713 accounts, avg ARR of $90.6k per account.
  • Only 2 accounts at $1M+ and 14 at $500K+; revenue is broad, not concentrated.

Unassigned: Hidden Revenue at Risk

  • 14 Customer accounts ($2.4M ARR, avg $170.2k) — including 2 between $500K–$1M — have no coverage assigned. These customers require immediate review and assignment.

CF Parent = distinct CPID Name (CPID Flag = TRUE, Record Type = Customer)  ·  Total Customers = distinct 18-char SFDC ID (Record Type = Customer)  ·  ARR = Current Monthly Fee × 12  ·  Segments based on L5_Division__c

Accounts by Type · Click to filter

All Accounts by Segments

Click a type in the chart to filter · Segments based on L5_Division__c

SegmentAccountsTotal ARRAvg ARR$1M+$500K+$250K+

Segments based on L5_Division__c · Accounts = distinct 18-char SFDC ID · ARR = Current Monthly Fee × 12 (Customers only) · Tiers cumulative

Pipeline · Performance Deep-Dive

Created pipeline & closed-won by L5 division and AE
Source: UKI Pipeline Management
flat helper tabs · refreshed daily

Created Pipeline by L5 Division

Created ACV, deal count, average selling price, and closed-won ACV

L5 Division# OppsCreated ACVASPClosed Won ACV
NMD984$81.1M$82K$12.1M
TERR2,238$72.1M$32K$23.7M
PUBSEC596$65.5M$110K$6.4M
MJRS308$47.6M$155K$8M
COMM1,082$37.7M$35K$3.3M
DN247$8.5M$35K$1M
GiG279$8.5M$30K$3.1M
Unknown53$5.3M$99K$0.6M
Total5,787$326.2M$58.2M

Top 25 AEs by Created Pipeline

Ranked by created ACV · includes manager, division, and closed-won

AEManagerL5# OppsCreated ACVASPClosed Won
Paul FarrellGus HodsonPUBSEC34$14.6M$429K$0.0M
Richard BlackTim SkinnerMJRS79$11.4M$144K$1.1M
Alan FletcherRichard LockeyNMD85$11.0M$129K$1.1M
Monica HuttonTim SkinnerMJRS49$10.3M$210K$1.8M
Gonçalo DiasIliana CiancioCOMM279$9.0M$32K$1.3M
Shadi Youssef NassarDanny BrowneTERR209$8.8M$42K$2.2M
Christopher MaynardDanny BrowneTERR253$8.6M$34K$3.0M
Paul RussellAnthony MortimerCOMM202$8.1M$40K$2.9M
Lee GodfreyTim SkinnerPUBSEC144$8.0M$56K$0.7M
Andy CollardGus HodsonPUBSEC62$7.5M$120K$0.0M
Sérgio FilipeDanny BrowneCOMM289$7.2M$25K$1.4M
Jean-Francois PerrasDaniel AlexanderPUBSEC128$7.0M$55K$0.8M
Gavin LancashireJames WilliamsNMD60$6.8M$114K$0.7M
Laura NevinRichard LockeyNMD55$6.8M$124K$0.8M
Neal SuchakTim SkinnerMJRS30$6.8M$226K$2.1M
Toby LeaJames WilliamsNMD118$6.2M$53K$1.2M
Daniel AlexanderTim SkinnerMJRS49$6.0M$123K$0.2M
George NormanRichard LockeyNMD58$6.0M$104K$0.2M
Sue LalTim SkinnerPUBSEC47$5.8M$123K$3.1M
Pete BunkerRichard LockeyNMD63$5.8M$92K$0.8M
Sultan KhanJames WilliamsPUBSEC62$5.6M$91K$0.1M
Aiden HigginsColin EvansTERR100$5.6M$56K$2.9M
Andrew Wall MorrisDanny BrowneCOMM141$5.5M$39K$1.6M
Karina RayTim SkinnerMJRS45$5.2M$115K$0.8M
Matthew BrownDanny BrowneGiG143$5.2M$36K$1.0M

Deal-level data from flat_created / flat_won · Created ACV = sum of adjusted_acv · ASP = avg per opportunity