UKI Account Composition

UKI SFDC Account Universe  ·  177,387 total accounts
1,269
Customers
Enterprise contract accounts — is or was on a signed agreement with Cloudflare. This dashboard.
55,387
Self-Serve Customers
Bought via self-serve portal (PayGo/Stripe). Biz, Pro or Free plans. ARR = Monthly Fee × 12 from Stripe.
120,731
Prospects
No active billing relationship. Created by AEs/BDRs or bulk upload. $0 ARR by definition.
Total ARR $162.6M
CF Parent Customers 548
$1M+ Customers 15
$500K+ (<$1M) Customers 42
Total Customers 1,269 Prospects: 120,731  ·  Self-Serve: 55,387
Majors
10
CF parent customers
Total Customers: 51
ARR: $31.9M
Avg ARR: $625.1k
$1M+ Customers: 7
$500K+ (<$1M): 10
Named
27
CF parent customers
Total Customers: 169
ARR: $35.2M
Avg ARR: $208.1k
$1M+ Customers: 5
$500K+ (<$1M): 9
Public Sector
52
CF parent customers
Total Customers: 108
ARR: $11.9M
Avg ARR: $109.8k
$1M+ Customers: 1
$500K+ (<$1M): 3
Territory
319
CF parent customers
Total Customers: 713
ARR: $64.6M
Avg ARR: $90.6k
$1M+ Customers: 2
$500K+ (<$1M): 14
GiG
65
CF parent customers
Total Customers: 86
ARR: $9.0M
Avg ARR: $104.9k
$1M+ Customers: 0
$500K+ (<$1M): 3
Commercial
46
CF parent customers
Total Customers: 79
ARR: $4.4M
Avg ARR: $55.5k
$1M+ Customers: 0
$500K+ (<$1M): 1
DN
29
CF parent customers
Total Customers: 49
ARR: $3.3M
Avg ARR: $68.0k
$1M+ Customers: 0
$500K+ (<$1M): 0
Unassigned
1
CF parent customers
Total Customers: 14
ARR: $2.4M
Avg ARR: $170.2k
$1M+ Customers: 0
$500K+ (<$1M): 2

Majors & Named: Highest Value Concentration

  • 37 CF parent customers (Majors + Named) drive 41.2% of UKI ARR ($67.1M).
  • 12 of UKI's 15 $1M+ customers sit in Majors and Named.
  • Majors avg ARR of $625.1k is 6.9× the Named avg — every Majors account materially impacts UKI revenue.

Territory: UKI's Dominant ARR Engine

  • 39.7% of total ARR ($64.6M) from Territory — the largest segment by far with 713 customers.
  • 319 CF parent customers across 713 accounts, avg ARR of $90.6k per account.
  • Only 2 accounts at $1M+ and 14 at $500K+; revenue is broad, not concentrated.

Unassigned: Hidden Revenue at Risk

  • 14 Customer accounts ($2.4M ARR, avg $170.2k) — including 2 between $500K–$1M — have no coverage assigned. These customers require immediate review and assignment.

CF Parent = distinct CPID Name (CPID Flag = TRUE, Record Type = Customer)  ·  Total Customers = distinct 18-char SFDC ID (Record Type = Customer)  ·  ARR = Current Monthly Fee × 12  ·  Segments based on L5_Division__c

Accounts by Type · Click to filter

All Accounts by Segments

Click a type in the chart to filter · Segments based on L5_Division__c

SegmentAccountsTotal ARRAvg ARR$1M+$500K+$250K+

Segments based on L5_Division__c · Accounts = distinct 18-char SFDC ID · ARR = Current Monthly Fee × 12 (Customers only) · Tiers cumulative